Websites are fascinating tools that have changed the way of business forever. Today, website development should be approached both as art and science. Many of the website development companies are quite good at developing websites with clean coding. They also take utmost care in making the website search engine friendly. While it is good to focus on technical aspects that would make the website perform better, website developers should also focus on the needs, expectations, and psychology of the target audience. Researchers have come up with a number of suggestions on various elements of the website. For instance, placing the buttons at the right place on the website can induce the visitors to perform an action on the website. Ads placed in the right positions on the website page often get the most number of clicks. Similarly, applying the color psychology in the website can have a positive impact on the visitors.

If you are wondering how to yoke together two different subjects to achieve success in marketing, it is always possible to develop websites that could attract your target audiences in many aspects. From time immemorial, humans have a strange affinity toward colors. It has been customary for them to use colors as symbols. Psychologists have revealed that colors can have a great impact on the moods of human beings. Many of the businesses have successfully exploited colors to gain the attention of their target audiences. Having some knowledge of the impact of various colors on the buyers will help website developers to create successful websites. Especially Drupal developers that are adept in developing websites for multiple users focusing on various geographical locations should be aware of the impact of different colors on the target audience. Analyzing some of the highly successful websites, such as Coca-cola, McDonalds, Colgate, Nestle, Nescafe, Cadbury, Nokia, Kodak, Budweiser, Kellogg’s, Gucci, Heinz, and Duracell will reveal you how these consumer centered websites have carefully utilized the colors to attract their target audiences.

Some of the interesting facts of using different colors in websites are as follows:

• Red – attracts attention of the visitors
• Orange – increases curiosity of the visitors
• Yellow – induces happy mood
• Green – attracts lovers of nature
• Turquoise – represents clarity
• Blue – reveals the honesty and trustworthiness
• Indigo – is associated with integrity and sincerity
• Purple – is the color of creativity and innovation
• Magenta – is suitable for charity and spiritual websites
• Pink – is associated with romance and youthfulness
• White – represents simplicity and cleanliness
• Gray – gives the feeling of being trendy
• Brown – is known to induce trust

Although the list given above is an indicator of the impact of different colors in general, it slightly differs when it comes to targeting people living in different geographical locations. For instance the color pink is commonly associated with girls; however, the story is entirely different if your target audiences are from Belgium. At drupalmint, we have seen high success rates whenever, we applied the color psychology of the target audiences. Our researchers are continuously working on the impact of colors on websites in order to improve the success rates of the websites we develop.